Emma-Lee Finch (Example iPortfolio)

Beat the Binge 

This campaign was an assessment for a professional practice unit. We were required to work in groups and develop, implement and evaluate a health promotion campaign.

This assessment was extremely valuable in developing my skills and understanding of health promotion. Conducting a needs assessment, including focus group, developing appropriate goals, objectives and strategies, implementing the campaign and evaluating were challenging but very interesting concepts to cover. This unit was a lot of fun and provided me with an excellent insight into the stages involved in producing a health promotion program.

The following academic competencies were utilised during this experience:

Discipline Knowledge
Discipline Knowledge
Thinking Skills
Thinking Skills
Information Skills
Information Skills
Communication Skills
Technology Skills
Technology Skills
Cultural Understanding
Cultural Understanding
Professional Skills
Professional Skills

The following photos were taken on the day of our stall and show the stall itself, my group members and the health professional from Royal Lifesaving, the t-shirts we made and the resources and activities that were used.

beat the binge 1 Beat the Binge 2 Beat the Binge 3
   Click photo to enlarge


The following are media releases that were developed for the campaign:




Media Release

media release logo

 30 September 2009

Uni students take action on Binge drinking

Curtin University Public Health students have developed health workshops to encourage responsible drinking behaviour.

The "Beat the Binge" workshop will be conducted in the courtyard outside the Curtin University Tavern on the 14th of October from 11am-3pm.

The free workshop aims to increase the awareness of the risks of binge drinking among young people, particularly students aged 18 to 21. Activities will include beer goggle races, alohol related wheel of fortune and an individual alcohol assessment.

Peter Howatt, a Professor in behavioural research at Curtin University suggests that "while we don't wish to stop young people having a good time, binge drinking is a growing problem not only for short term problems like traffic crashes and assault, but it can also lead long term to cancers and brain damage."

A stud published by L. Beck in the American Journal of Health Behaviour in 2008 found that university students are more likely to drink at excessive levels due to the stress of their studies, social events and new found freedom.

"University students have been show to drink more than their non-student peers with the university environment contributing to high levels of consumption, which leads to a range of negative consequences." Jonathan Hallett, a researcher with the Western Australian Centre for Health Promotion said.

A survey carried out by Curtin University students during August 2009 revelaed that 96% of the 89 participants consume alohole one to three times a week, with 50%  stating that they drink at hazardous levels.

"We hope to demonstrate the risks associated with excessive drinking amongst your people. Students attending on the day will receive a personal alcohol assessment so they are aware of how much they are actually consuming. Ultimately we want students to have fun, but also play it safe when it comes to drinking." Beat the Bing Campaign representative.






Media Release

media release logo

 30 September 2009



Where? 'Beat the Binge' Workshop
Where? Curtin University, Tavern courtyard
When? Wednesday 14 October 2009, 11am to 3pm

The Highway to Health capaign involved Curtin University students from teh Faculty of Public Heath who have developed individual workshops targeting several key health issues.

A key aspect of the campaign is the interactive workshop - Beat the Binge - aimed to increase the awareness of the risks of binge drinking among Curtin students.

Activities will include:

  • Beer goggle races
  • Alcohol-related Wheel of Fortune
  • Breathalyser testing
  • Standard drink identification
  • Individual alcohol assessment

The Beat the Binge workshop is also advocating to:

  • Increase the availability of water at the Curtin Tavern
  • Increase the availability of low concentration alcoholic drinks
  • Reduce the hours alcohol is served at the Curtin Tavern
During the development of the Beat the Binge workshop a questionnaire was distributed among 89 Curtin University students. Results indicated that 50% of participants drink at high levels. Results from the National Drug Strategy Household survey found that 15% of adult males and 12% of adult females reported drinking at high levels.

The Drug and Alcohol Office indicated that males should not consume more than 28 standard drinks in one week, and females no more than 14.

The Beat the Binge workshop aims to promote and imprve the heal of those who attend through providing information and educational activities.

Attendance will allow photo opportunities and brief interviews with the 'Beat the Bing" team.

Media Contacts

Sarah Graham - 0430 219 226
Health Promotion Lecturer Gemma Crawford - G.Crawford@curtin.edu.au


Created 27/10/2010 at 14:23:20

Modified 27/10/2010 at 15:33:33